Fashionable Yachting

If boating follows similar trends to Fashion then 
the J Craft Torpedo is the most fashionable boat 
around. You may have noticed that 1950s style is forever creeping back into our most fashionable designer garments and we have seen plenty of famous designer collections from the fall 2010 to the summer 2011 echoing these trends. 

Dior's 'NEW LOOK , 1947

In the times of Elvis Presley, Marilyn Monroe and Audrey Hepburn, Dior challenged the fashion world with the ‘New Look,' which brought Dior huge success.  


As you will see below, designers such as Louis Vuitton and Channel and Salvatore Ferragamo are still inspired by the glory days of 1950s fashion and we are continuously seeing evidence of it on our runways. 

Louis Vuitton Fall collection 2010-11

With the recent wedding of Prince Albert II of Monaco, people are reminiscing back to the days when Grace Kelly took Monaco by Storm. Bringing with her the Hollywood Glamour of the 1950s 'The thing that made her stand out is what we call "style,"' McCall's magazine wrote of Grace Kelly in 1955. 

Grace Kelly 1950's

Almost six decades on, the statement is as true now as it was then. Other legends of the era include Audrey Hepburn, Marlene Dietrich and Marilyn Monroe. Consequently the 50‘s also marks the years of ‘pleasure boating’  and looking at the style of this boat, J Craft is bringing us back, once again, to the days of glamour, elegance, beauty and style.  

“The J Craft Torpedo perfectly captures the glamour style of the Riviera heydays. The classic styling and turn of pace are guaranteed to turn heads wherever the Torpedo appears and the boats are at home on the world’s most glamorous jetties. They are       as distinct as they are rare” (J Craft: http://www.j-craftboats.com)  

If you imagined taking a cruise in a J Craft you may envision yourself sporting these similar 1950s styles previously discussed.   Salvatore Ferragamo captured this perfectly with Claudia Schiffer posing as Grace Kelly onboard a similar looking boat to the J Craft Torpedo. 

This Shot by Mario Testino, was for the Salvatore Ferragamo campaign featuring the legendary Claudia Schiffer turned into the iconic Grace Kelly. 

 The J Craft Torpedo was officially launched at the 2009 Monaco Yacht Show, and True to its style J Craft welcomed Roger Moore as their Guest of Honour to Launch their new boat. This was followed a year later by the Torpedo R, offering higher specification and increased power. Both models have proven to be very popular, finding buyers in the Middle East and throughout the Mediterranean. In February J Craft Ventured to the USA where it was a big hit there also. With this style of boat appealing to so many different nationalities it is only destined for continued success. 

“As Sir Roger Moore said, I can certainly see James Bond arriving in a boat like this at an exclusive party somewhere on the Riviera and I think any of my seven Bond Girls would have loved it too! “
(http://www.j-craftboats.com/news/16/sir-roger-moore-was-the-guest-of-honour-at-sa.aspx)

Neptune' was toasted with vintage Dom Perignon champagne by Sir Roger and Lady Kristina along with J Craft CEO, Johan Attvik.

J Craft on Lake Como, Italy, May 2010

The J Craft name has continued to grow and is becoming more and more popular. 


In May this year J Craft recently partnered with Rolls-Royce Motor Cars at the Concorso d’Eleganza, Villa d’Este to offer an incredible VIP experience. 
Guests where invited to admire the stunning scenery of Lake Como onboard one of the J Craft vessels. 

J J Craft and Rolls-Royce Motor Cars at the Concorso d’Eleganza, Villa d’Este

One of the boats has recently appeared in a music video ‘Im alright’ featuring Kat Deluna and Flo Rida. The Torpedo boat ‘Smeralda’ looks ultra chic cruising through the waters near Cannes, where the shoot took place.  You can see the video on Jean Roch’s official 

                                                                    Youtube page: http://www.youtube.com/user/JeanRochOfficiel. 

The J Craft Torpedo truly is a work of Art, however with over 4,000 man-hours of extensive labour going into each boat you would expect only the best. According to the J Craft they do not accept anything less than perfect.  

“At J Craft, it’s all about the detail. The touch of the leather, the weight of the switch or the action of the hinge. Simple things, imperceptible to most, but that subliminally add to the pleasure of owning a Torpedo” 

(http://www.j-craftboats.com) 

This magnificent boat offers Speed and power with the beauty and lustre of Mahogany.
Moving in speeds up to 40 knots on board a J Craft is a rare exciting experience on whatever sea you choose to explore. A feeling of reliability and comfort aboard an urban legend made in Sweden. A combination of classic design, advanced technology, space and comfort. On water, J Craft is a rare beauty but it also has a tremendous amount of strength.

The deck on a J Craft is built with a core of polyester with epoxy glued honduras mahogany veneer. It is varnished 18 times to reach optimal strength and perfect finish.

"The result has become a vision of beauty"  (J Craft: http://www.j-craftboats.com)

So it is not only the cat walks that display the latest trends but the world of Boating is also participating. It is a joy to see this gorgeous boat display the glamor and Timeless style that we all know and love from the 1950s.  J Craft is perfect for a day by the beach, for marketing and/or as a shuttle boat during events. If you need several J Crafts Babette can be accompanied by her sister ships to an advantageous rate upon request. 


For information regarding sales or charter of J Craft Boats please contact Sophie Tughan : 
stughan@iyc.com

J Craft Babette

J Craft Torpedo technical specification

Overall length 12.63 meters (41.43ft)
Length on deck   12.16 meters (39.90ft)
Length on waterline 10.85 meters (35.6ft)
Overall Beam 3.33 meters (11.91ft)
Draft 0.95 meters (3.12ft)
Cruise speed (mid load) 35 knots
Design speed (light ship) EST 45 knots
Estimated range 350 Nautical miles @ 43 knots
Fuel capacity 1,000 liters (265 Gallons)
Fresh water calitresllons)
Main engines   2 x Volvo Penta IPS500
Transmissions   Volvo IPS
Builder J Craft Boats  / CMI Composites
Design J Craft Boats
Engineering AYD
Naval architect Södergren Yacht Design
Hull material   Vinylester/Fiberglass/PVC Core
Accommodation Sleeps four plus crew
Price Torpedo from €750,000 Torpedo R from €800,000


ContactMarianne Thoumsin / marianne@j-craftboats.com